Responsibilities
As the lead Product Designer, I was tasked with directing the project roadmap and establishing an updated design system that would scale with the products growth even after my engagement.
Collaboration
This redesign was a concert of creativity and technology, requiring a tight-knit collaboration with the founding team and key developers. Our synergy was pivotal in ensuring the delivery of a polished, user-centric product on schedule.
Challenge
The heart of our redesign effort was to improve not just the look and feel of Kutt but to elevate the overall user journey. The challenge was to create a cohesive experience between the website and app that would empower users with intuitive navigation and clear, accessible betting processes.
Outcome
The renewed Kutt platform stands as a testament to the power of user-centered design. By weaving together aesthetics with functionality, we crafted a betting experience that's not only visually appealing but also incredibly user-friendly. The success of this redesign is evident in the enhanced user engagement and positive growth in user numbers, proving the effectiveness of our strategy.
